Podcast Episodes
Browse and listen to all of the Remarkabrand Podcast episodes.
Episode 64 // Lessons Learned from 20 Years in Accounting Marketing
Longtime AAM Member and former Resound client, Jaimi Koechel, joins the show and brings with her a wealth of insight and experience in the world of accounting marketing. We discuss her lessons learned from her 2 decades of experience (and gives...
Episode 63 // Marketing with Authentic Identity Builds Lasting Customer Relationships
We've been talking about books, videos, some pretty high-level marketing stuff. But let's not forget that marketing should always be about building relationships. So how do you do that with your marketing? Authentic identity. Mike, David (he's...
Episode 62 // How to Write a Book for Your Firm
NEW GUEST ALERT! Chris Stadler (longtime fans of the show will be thrilled) joins Mike and Sam to discuss the "how" behind writing a book for your firm. Yes - your firm's very own book, authored by the face(s) of your company. It's a marketing...
Episode 61 // From Brand Anthem to Writing Your Own Book
Mike and Sam (who's considering a legal name change to David Cosand at this point) show how getting a book published isn't impossible. There's a simple process you can use, that all starts with your brand anthem, to create one of the most powerful...
Episode 60 // How Video Maximizes Your Remarkable Brand
Mike and Sam (David was out this time, again - slacker! P.s. - we miss you David please come back.) talk about marketing you can see and hear: video! They break down why video is so effective and how to use it in your branding and marketing efforts...
Episode 59 // What is a Brand Anthem and Why is it Imperative for Businesses?
Mike and Sam (David was out this time) talk about something very near and dear to their hearts: Brand Anthem! Also known as Brand Story, Elevator Pitch, etc, this is a key component in how brands and organizations communicate with their customers,...
Episode 58 // Does Location-Based Branding Matter in the age of Remote Work?
Mike and David return to talk about the culturally-hot topic of remote work and to discuss the role of location and geography in the life of a brand. Plus, you'll get to hear some off-the-cuff geographically-based names that pour out of another...
Episode 57 // Brand Your Products Using Product-Led Growth
Yet another Remarkabrand Podcast episode! Mike Jones and David Cosand discuss a super effective tool in product branding called product-led growth (PLG) and Matt Johnston, CEO of GitKraken, is back to discuss how his company uses PLG to...
Episode 56 // Imprisoned Inside of Your Product’s Branding
Yet another Remarkabrand Podcast episode! Mike Jones and David Cosand name 10 products that are actually brands (comedically) while discussing what is the difference between product branding and organizational branding. Learn about the dangers of...
Episode 55 // Can an Authentic Brand be Cancelled?
Yet another Remarkabrand Podcast episode! Mike Jones and David Cosand name 10 of their favorite trends that came out of the trend generator while discussing what superficial branding is and why authentic branding can fortify your brand against...