Podcast Episodes

Browse and listen to all of the AZ Brandcast episodes.
Episode 9 // Interview with Adam Goodman, CEO of Goodmans Interior Structures

Episode 9 // Interview with Adam Goodman, CEO of Goodmans Interior Structures

Leading ChangeAdam Goodman - CEO of Goodmans Interior Structures

Summary: Mike and Chris interview Adam Goodman (CEO of Goodmans Interior Structures) who talks about the tough decisions involved in leading change in his company. Find out what he thinks is needed in Arizona to push change and why he mails handwritten letters to employees.

Contact Adam Goodman at www.goodmans.com

Contact the co-hosts: Chris Stadler at chris@chrisstadler.com and Mike Jones at resoundcreative.com

Discuss at https://www.facebook.com/azbrandcast/

Recorded at the impeccable offices of Goodmans Interior Structures.

Episode 8 // Interview with Phoenix Design Week Organizers

Episode 8 // Interview with Phoenix Design Week Organizers

Phoenix Design Week 2017“Brand isn’t just a logo. Brand is the whole personality of the company. And just an aspect of it…Design isn’t necessarily a picture, it’s everything you do.” —Kathy Morgan

Summary: Mike and Chris interview Phoenix Design Week executives Liz Magura, Kyle Larkin and Kathy Morgan about how design supports brand, industries that AZ should be leading, and the importance of Phoenix Design Week (or PHXDW for all you acronym-lovers out there).

Our Guests:

Liz Magura - Director of Phoenix Design Week

Liz Magura – Director of Phoenix Design Week

Kyle Larkin - President of AIGA Arizona

Kyle Larkin – President of AIGA Arizona

Kathy Morgan - Finance Director/Treasurer of AIGA Arizona

Kathy Morgan – Finance Director/Treasurer of AIGA Arizona

Episode 7 // The Meaning of Freedom and the Arizona Brand

Episode 7 // The Meaning of Freedom and the Arizona Brand

Summary: There’s nothing quite like post-July 4th to get us in the mood to talk about freedom and liberty. On this episode, Chris and Mike tackle freedom and what it means for the brand identity of Arizona. Some questions they look to answer:

  • What’s the meaning of freedom?
  • Is character necessary for people to be free?
  • Can you be free and self-serving? A hedonist? A Spartan or Stoic?
  • What tool helps us to earn our freedom?

Contact us: chris@chrisstadler.com and mike@resoundcreative.com

Discuss at https://www.facebook.com/azbrandcast/

Recorded at the amazing co-working space of MAC6.

Episode 6 // Interview with Phil Haasnoot of Salted Earth – Freedom & Arizona

Episode 6 // Interview with Phil Haasnoot of Salted Earth – Freedom & Arizona

Summary: Is Arizona the wild west, with just a bunch of people doing whatever they want? Or is it a place where free people can turn freedom into prosperity? Phil Haasnoot, an engineer with his own startup (Salted Earth), inventing dry-fire gun training platforms, has some thoughts. Join us while Phil talks about Arizona versus New York, the perils of getting venture funding, and why his startup works in Arizona.

Contact us: chris@chrisstadler.com and mike@resoundcreative.com

Discuss at https://www.facebook.com/azbrandcast/

Recorded at the amazing co-working space of MAC6.

Episode 5 // Branded SWOT Analysis

Episode 5 // Branded SWOT Analysis

“Plans are useless, but planning is essential.” -Douglas MacArthur

How do you lead from your strengths? You discover them using a living SWOT analysis. But SWOTs take time, thinking, honesty and discipline. But when you want things to turn from vague to convincing, you build a SWOT, so you can know yourself and know your environment. And decision begins execution.

What do you think? Let us know – contact us or leave a comment.

Contact us at chris@chrisstadler.com and mike@resoundcreative.com
Discuss more at https://www.facebook.com/azbrandcast/

Recorded at MAC6 in ever-sunny Tempe, AZ

Episode 4 // Three Principles of Brand Strategy

Episode 4 // Three Principles of Brand Strategy

“Nothing interesting can come out of your brain unless it goes in first.” —Verne Harnish

Why do brands fail? There are a few key components of brand success, and they all surround leadership and process. Chris and Mike talk about their experiences helping brands to lead. We’ll discuss failures in leadership, following your strategy and turning it all into a process. Because leadership is hard work. But when you do it right, it results in more than money, but a brand you can be proud of.

We want to hear from you!

Contact us at chris@chrisstadler.com and mike@resoundcreative.com
Discuss at https://www.facebook.com/azbrandcast/

Recorded at MAC6 in ever-sunny Tempe, AZ

Episode 3 // Want a Good Reputation? Put Yourself through the Fire. (Accountability for Brands)

Episode 3 // Want a Good Reputation? Put Yourself through the Fire. (Accountability for Brands)

“Everyone wants to be like Nike, until it’s time to do Nike stuff.”

Everyone wants a good reputation, but few are willing to do the hard work to achieve it. It’s too easy to be tricked by the siren song of quick results. But to really be effective, you need to find your big promise, define your big goal, and then get accountability toward that goal. And so, as we’re exploring Arizona’s brand, we’ll use principles of how the best businesses are doing it and see if we can apply those principles to the state we love.

Accountability hurts. It feels inconvenient…like we’re stopping progress. But you need to go through it in order to get your best results.

Discuss at https://www.facebook.com/azbrandcast/

Recorded at Gangplank in every-sunny Chandler, AZ

Contact us at chris@chrisstadler.com and mike@resoundcreative.com

Episode 2 // You Care about Customers? Talk is Cheap. (Knowing Your Audience through Personas)

Episode 2 // You Care about Customers? Talk is Cheap. (Knowing Your Audience through Personas)

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.” – Jeff Bezos

Any business or citizen of Arizona is like a client. And everyone will tell you they care about clients. But what do they really do to understand their customer? What are the tools we’ll use to understand Arizona as a brand? One is the persona: the development of an understanding of the client (or customer, if you prefer).

One key question in Arizona’s economic development is this: what kinds of companies fit in here and why? The answer to this question could work powerfully into an ad campaign to the rest of the world, bringing in the kinds of businesses that would thrive here, making Arizona an even stronger version of itself.

Discuss at https://www.facebook.com/azbrandcast/

Contact us: chris@chrisstadler.com and mike@resoundcreative.com

Episode 1 // Introduction to AZ Brandcast

Episode 1 // Introduction to AZ Brandcast

How can Arizona brands take leadership in the nation and the world just by living out their values in the backdrop of Arizona?

Here’s our contribution to figuring this all out. We begin our conversation by talking about why we’re interested in understanding Arizona. Join us in the discussion in the podcast or just tell us your thoughts below.