Podcast Episodes

Anati Zubia is back for part two of her interview with the gang to talk about the dangers of using AI to fuel your marketing (and it's not just about being lazy or copying and pasting). Spoiler alert - don't forget your marketing should serve...

Former head of marketing for Quora, Anati Zubia, joins Mike and Sam to talk about the hottest of hot topics: AI in marketing! And we're not just talking about the tactical side - this is about making sure you don't lose your marketing soul in the...

Longtime AAM Member and former Resound client, Jaimi Koechel is back for the second part of her interview with Mike and Sam as she discusses Henry and Horne's merger with Baker Tilly and how to navigate mergers and acquisitions as a marketer (if...

Longtime AAM Member and former Resound client, Jaimi Koechel, joins the show and brings with her a wealth of insight and experience in the world of accounting marketing. We discuss her lessons learned from her 2 decades of experience (and gives...

We've been talking about books, videos, some pretty high-level marketing stuff. But let's not forget that marketing should always be about building relationships. So how do you do that with your marketing? Authentic identity. Mike, David (he's...

NEW GUEST ALERT! Chris Stadler (longtime fans of the show will be thrilled) joins Mike and Sam to discuss the "how" behind writing a book for your firm. Yes - your firm's very own book, authored by the face(s) of your company. It's a marketing...

Mike and Sam (who's considering a legal name change to David Cosand at this point) show how getting a book published isn't impossible. There's a simple process you can use, that all starts with your brand anthem, to create one of the most powerful...

Mike and Sam (David was out this time, again - slacker! P.s. - we miss you David please come back.) talk about marketing you can see and hear: video! They break down why video is so effective and how to use it in your branding and marketing efforts...

Mike and Sam (David was out this time) talk about something very near and dear to their hearts: Brand Anthem! Also known as Brand Story, Elevator Pitch, etc, this is a key component in how brands and organizations communicate with their customers,...

Mike and David return to talk about the culturally-hot topic of remote work and to discuss the role of location and geography in the life of a brand. Plus, you'll get to hear some off-the-cuff geographically-based names that pour out of another...