WHAT THE HECK IS AZ BRANDCAST?
What does it mean to be a brand in AZ? What is Arizona’s unique essence? What are principles of great brands that we can apply to brands in Arizona?
Join two brand strategists as we explore these and other important questions. And don’t be surprised if there’s some whiskey sipping and tomfoolery along the way.
Check out our latest podcast or subscribe on iTunes.
Latest Podcast Episodes
Episode 39 // The Guys Talk Talent Motivation with Author and Entrepreneur Grant Botma.
Mike and Chris talk Arizona’s brand as seen through the eyes of entrepreneur, author and Arizona native Grant Botma, and how Arizona’’s culture produces companies with good values and practices. Includes discussion of Grant's book "The Problem Isn't Their Paycheck."...
Episode 38 // Mike and Chris Talk Arizona’s Construction with Steve Kovach
Mike and Chris talk Arizona’s construction industry with Steve Kovach, including how the most modern and architecturally interesting buildings get their look, including a glimpse into how they made one downtown building look like a canyon wall....
Episode 37 // AZ BRANDCAST Year End Review with Mike Jones and Chris Stadler
In this episode, Mike and Chris review the state of Arizona’s brand in 2019, looking at last year’s events from the news and then review last year’s guests and what they had to say. Contact: Mike mike@resoundcreative.com or Chris chris@resoundcreative.com...
MEET THE PODCAST HOSTS

Chris Stadler
Student of Brand Leadership
Chris focuses on the leadership part of branding…that leader and the surrounding group of the inside, that really cares about the right things…and builds that into truthful communication that differentiates the brand.
Black coffee, lean workouts, deeper meanings.
Higher purpose: be a challenging influence on those around me, so they become strong.
Drop Chris a line at chris@chrisstadler.com

Mike Jones
Brand Builder
Over the last 12 years he’s built experiences for hundreds of global and local brands including some awesome ones that call Arizona home (Infusionsoft, AppointmentPlus, Shamrock Farms, and Henry+Horne, to name a few).
Marrying his passions for branding, design, and history, Mike co-founded a niche apparel brand – Taftly – that celebrates the lesser-known people and events of the United States’ political history. Apparently, their shirts are all the rage with high school history teachers.
Mike lives in very sunny Mesa, AZ with his wife and two kids. When he’s not working his ass off or hanging with his family, Mike’s usually found sipping a cup of home-roasted coffee and reading a history book (or…watching history videos on YouTube).
If you want to contact Mike, shoot an email to mike@resoundcreative.com or connect with him on Twitter.