A BRAND STRATEGY PODCAST
Shining a light on remarkable Arizona brands, one episode at a time.
WHAT THE HECK IS AZ BRANDCAST?
What does it mean to be a brand in AZ? What is Arizona’s unique essence? What are principles of great brands that we can apply to brands in Arizona?
Join two brand strategists as we explore these and other important questions. And don’t be surprised if there’s some whiskey sipping and tomfoolery along the way.
Check out our latest podcast or subscribe on iTunes.
Latest Podcast Episodes
Summary: Mike and Chris interview Shelly Chaney, Vice President & General Manager of DollarDays, who talks about engaging the local community. Sponsored by Conscious Capitalism AZ, produced by PHX Business Radio X, and Recorded at MAC6. www.mac6.com. Contact:...read more
Joe Ray Discusses the Journey of Creative Inspiration Summary: Mike interviews Joe Ray, Creative Director and Artist, who talks about creativity and Arizona. Joe identifies himself as a Professional Creative and shares his perspective of the kinds of brands that could...read more
Adam Pierno Discusses Brand’s Relationship with Strategy Summary: Mike and Chris interview Adam Pierno, Chief Strategy Officer at Santy, who talks about the two primary attributes an Arizona brand needs. A highlight from this episode: “Satisfaction was a common...read more
MEET THE PODCAST HOSTS
Student of Brand Leadership
“Most branding is just decoration. Brands needs process and discipline to turn internal ideas into market leadership.”
Chris focuses on the leadership part of branding…that leader and the surrounding group of the inside, that really cares about the right things…and builds that into truthful communication that differentiates the brand.
Black coffee, lean workouts, deeper meanings.
Higher purpose: be a challenging influence on those around me, so they become strong.
Drop Chris a line at firstname.lastname@example.org
Remarkable brands require authenticity and a deep commitment to values and purpose. Mike passionately pursues these beliefs with clients as the Managing Partner at Resound – a brand agency. In recognition of the work he’s done for clients and building Resound, he was named one of Arizona’s top 35 entrepreneurs 35 and younger in 2014.
Over the last 12 years he’s built experiences for hundreds of global and local brands including some awesome ones that call Arizona home (Infusionsoft, AppointmentPlus, Shamrock Farms, and Henry+Horne, to name a few).
Marrying his passions for branding, design, and history, Mike co-founded a niche apparel brand – Taftly – that celebrates the lesser-known people and events of the United States’ political history. Apparently, their shirts are all the rage with high school history teachers.
Mike lives in very sunny Mesa, AZ with his wife and two kids. When he’s not working his ass off or hanging with his family, Mike’s usually found sipping a cup of home-roasted coffee and reading a history book (or…watching history videos on YouTube).