A BRAND STRATEGY PODCAST
WHAT THE HECK IS AZ BRANDCAST?
What does it mean to be a brand in AZ? What is Arizona’s unique essence? What are principles of great brands that we can apply to brands in Arizona?
Join two brand strategists as we explore these and other important questions. And don’t be surprised if there’s some whiskey sipping and tomfoolery along the way.
Check out our latest podcast or subscribe on iTunes.
Latest Podcast Episodes
NYC has some real strengths, but Arizona has its advantages too. We’ll find out what those are with Ben Bottner, an AZ native who built a successful company in New York, but is now back in AZ working on his second. Contact: Mike email@example.com or...
Brands that develop and stick to their values always seem to end up with a purpose and direction, even during uncertain times. Find out how Arizona brands should handle COVID19 and maybe even come out stronger. Contact: Mike firstname.lastname@example.org or...
Mike and Chris talk Arizona’s brand as seen through the eyes of entrepreneur, author and Arizona native Grant Botma, and how Arizona’’s culture produces companies with good values and practices. Includes discussion of Grant's book "The Problem Isn't Their Paycheck."...
MEET THE PODCAST HOSTS
Student of Brand Leadership
Chris focuses on the leadership part of branding…that leader and the surrounding group of the inside, that really cares about the right things…and builds that into truthful communication that differentiates the brand.
Black coffee, lean workouts, deeper meanings.
Higher purpose: be a challenging influence on those around me, so they become strong.
Drop Chris a line at email@example.com
Over the last 12 years he’s built experiences for hundreds of global and local brands including some awesome ones that call Arizona home (Infusionsoft, AppointmentPlus, Shamrock Farms, and Henry+Horne, to name a few).
Marrying his passions for branding, design, and history, Mike co-founded a niche apparel brand – Taftly – that celebrates the lesser-known people and events of the United States’ political history. Apparently, their shirts are all the rage with high school history teachers.
Mike lives in very sunny Mesa, AZ with his wife and two kids. When he’s not working his ass off or hanging with his family, Mike’s usually found sipping a cup of home-roasted coffee and reading a history book (or…watching history videos on YouTube).