Interview with Alex Center – Designing for vitaminwater and smartwater at Coca-cola

Summary: In this episode of AZ Brandcast, Mike and Chris interview Alex Center – former Design Director at Coca-cola and now a New York-based freelance designer.

Some highlights from this episode:

  • Alex gets excited about eating Arizona tacos…and the realities of moving from designing for one of the largest beverage brands in the world to starting his own design studio.

This is part 4(b) of 4 in a series of interviews recorded live at the 2017 Phoenix Design Week conference – Method+Madness.

Contact the co-hosts: Chris Stadler at and Mike Jones at

Discuss at

Recorded live at the Phoenix Convention Center, in partnership with AIGA Arizona at the Method+Madness Phoenix Design Week conference.