A BRAND STRATEGY PODCAST
Shining a light on remarkable Arizona brands, one episode at a time.
WHAT THE HECK IS AZ BRANDCAST?
What does it mean to be a brand in AZ? What is Arizona’s unique essence? What are principles of great brands that we can apply to brands in Arizona?
Join two brand strategists as we explore these and other important questions. And don’t be surprised if there’s some whiskey sipping and tomfoolery along the way.
Check out our latest podcast or subscribe on iTunes.
Latest Podcast Episodes
Eric & Kayla from Resound talk Super Bowl Ads and Superb Owls Summary: Mike and Chris discuss the 2018 Super Bowl ads, brands and their agencies, and of course superb owls with Resound’s Eric Myers (Director of Creative Services) and Kayla Izard (Brand...read more
Growth in AZ for Consumer Packaged Goods from Truce Natural Products Summary: Mike and Chris interview Denis Declerc and Diann Peart from Truce, makers of natural cleaning products, about the good and bad of doing business in Arizona. And then we get off on a...read more
Interview with Alex Center - Designing for vitaminwater and smartwater at Coca-cola Summary: In this episode of AZ Brandcast, Mike and Chris interview Alex Center - former Design Director at Coca-cola and now a New York-based freelance designer. Some highlights from...read more
MEET THE PODCAST HOSTS
Student of Brand Leadership
“Most branding is just decoration. Brands needs process and discipline to turn internal ideas into market leadership.”
Chris focuses on the leadership part of branding…that leader and the surrounding group of the inside, that really cares about the right things…and builds that into truthful communication that differentiates the brand.
Black coffee, lean workouts, deeper meanings.
Higher purpose: be a challenging influence on those around me, so they become strong.
Drop Chris a line at firstname.lastname@example.org
Remarkable brands require authenticity and a deep commitment to values and purpose. Mike passionately pursues these beliefs with clients as the Managing Partner at Resound – a brand agency. In recognition of the work he’s done for clients and building Resound, he was named one of Arizona’s top 35 entrepreneurs 35 and younger in 2014.
Over the last 12 years he’s built experiences for hundreds of global and local brands including some awesome ones that call Arizona home (Infusionsoft, AppointmentPlus, Shamrock Farms, and Henry+Horne, to name a few).
Marrying his passions for branding, design, and history, Mike co-founded a niche apparel brand – Taftly – that celebrates the lesser-known people and events of the United States’ political history. Apparently, their shirts are all the rage with high school history teachers.
Mike lives in very sunny Mesa, AZ with his wife and two kids. When he’s not working his ass off or hanging with his family, Mike’s usually found sipping a cup of home-roasted coffee and reading a history book (or…watching history videos on YouTube).